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Premium SMS flameout opens door to improved opt-in rates – Mobile Marketer

 

Premium SMS flameout opens door to improved opt-in rates
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.
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Entertainment brands still chasing a mobile blockbuster hit 
Film studios and networks are setting the bar for marketers around a mobile-first content strategy. However, building long-term marketing strategies is the next big challenge for entertainment brands.
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P&G’s Crest, Oral-B incentivize app users with mobile coupons 
Procter & Gamble’s Crest and Oral-B brands are rewarding parents that prompt children to brush their teeth with mobile offers in exchange for using an application.
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Sesame Street leverages augmented reality to teach children vocabulary
Sesame Street has launched a new mobile application that leverages augmented reality to let children learn new vocabulary words by scanning printed food-related words on real-world objects.
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Mobile Minutes: Samsung, Intel, Stereopublic, planes
Today in mobile marketing – Jury tells Samsung to pay Apple $290 million; Intel discloses shift toward mobile devices, other markets; Stereopublic: A crowdsourced app for finding the best places for peace and quiet; Opposition to mobile phone chat on planes.
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