Email marketers adopt responsive design to drive mobile results – Mobile Marketer

Email marketers adopt responsive design to drive mobile results
With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practices to ensure their emails hit the mark.
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Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign
Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.
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More than 30K unique SMS spam pitches sent to mobile devices per month: report
On average, 30,000 unique SMS spam pitches were sent per month throughout 2012, according to a new report from Cloudmark.
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Coors Light rides on SMS for sweepstakes engagement
Coors Light has teamed up with sporting goods brand K2 Sports on a campaign that aims to get consumers excited about a new line of skis and snowboards via SMS.
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MasterCard builds omnichannel payments platform with mobile at the core – Mobile Commerce Daily
Mobile Commerce Daily today – MasterCard builds omnichannel payments platform with mobile at the core; Seamless exec: On weekends, more than 50pc of orders are placed via mobile.
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Tiffany triggers app downloads, site purchases via mobile banner ad – Luxury Daily
Luxury Daily today – Tiffany triggers app downloads, site purchases via mobile banner ad; Hermès boasts spring sporting campaign via interactive microsite.
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