Email abandonment rate up for lack of mobile-optimization: study – Luxury Daily

How to target digital campaigns to affluent males versus females
Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.
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Cartier adds traditional marketing to Tank heritage, collection push
Cartier is using a personalized catalog detailing the heritage of the iconic Tank watch along with current product offerings for that specific model, a move that adds to the steps that the jeweler is already taking to push its history.
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Marc Jacobs shifts gears to bolster Chinese social media
Marc Jacobs Intl. is bolstering its social media presence in China with the addition of a Sina Weibo account, a platform similar to Twitter.
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Bottega Veneta, Vogue enlist aspiring photographers via social contest
Bottega Veneta, Condé Nast’s Vogue and Red Digital Camera are partnering to host a contest for undiscovered photographers to award a prize package that includes the opportunity to work on a special project with the Italian fashion house.
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Bentley pushes fastest model to date via Goodwood Festival, digital hype
British automaker Bentley Motors is pushing the 2013 Continental GT Speed, what it calls its fastest model to date, at the 2012 Goodwood Festival of Speed in Britain with an extra social media push on the side.
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Email abandonment rate up for lack of mobile-optimization: study
Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized.
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Yves Saint Laurent, small luxury firms and BMW – News briefs
Today in luxury marketing – Bergé praises Slimane’s plan for Yves Saint Laurent; Small luxury firms make modest way to global market; BMW recalls X5, X6 over leaking power steering fluid; Bringing luxury brands out of the digital Stone Age.
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How Verizon’s new data pricing scheme affects mobile marketers
Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.
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