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Does in-app augmented reality work for luxury brands? – Luxury Daily

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Does in-app augmented reality work for luxury brands?
Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.
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Lessons learned from the Louboutin-YSL case
A preliminary injunction was made last week in the Christian Louboutin-Yves Saint Laurent case claiming that the former did not exclusively own the rights for red shoe-soles. But what does this mean for Louboutin’s trademark style?
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Brahmin, Bergdorf, Neiman Marcus build hype for Fashion’s Night Out
As anticipation rises surrounding the third annual Fashion’s Night Out, luxury brands such as Brahmin, Neiman Marcus, Nordstrom and Bergdorf Goodman are already linked to the event and building excitement
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Kenneth Cole sparks controversial debates amongst social networks with new campaign
American designer Kenneth Cole is using its multichannel Fall/Winter campaign to promote discussions surrounding public issues such as gun control, abortion, gay rights and war.
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Hyper-luxury is back in vogue
Luxury industry experts have noticed a resurgence in the desire for quality, classic luxury items – and do not expect this to die down anytime soon.
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Michael Kors, Dolce & Gabbana and Van Cleef & Arpels – News briefs
Today in luxury marketing – Michael Kors label valued at $2.5B; Dolce & Gabbana to launch foundation and lipstick in September; Van Cleef & Arpels honors Princess Charlene with new offerings.
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The many flavors of social, local, mobile
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers.
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