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Does context always trump content in mobile? – Mobile Marketer

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Does context always trump content in mobile?
As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.
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ABC gives Oscar viewers front row access via mobile
The Academy of Motion Picture Arts and Sciences and ABC are putting Oscar fans at the center of a mobile companion application that marries live video and content.
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What to expect at next week’s eTail West conference
Online and multichannel retailers will meet at Worldwide Business Research’s eTail West conference in Palm Desert, CA next week to network and discuss the state of digital retail. Here is a preview of what attendees can expect from the event.
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