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Do upfront media buys have a place in mobile advertising? – Mobile Marketer

Do upfront media buys have a place in mobile advertising?
While the growth in mobile advertising is driving interest in automated buying, some publishers are pushing for upfront media buys. One possible scenario would see brands bidding in advance on premium inventory offering similar targeting benefits as programmatic buying.
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Forrester exec: Mobile use exceeds luxury brands’ expectations
NEW YORK – A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
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JetBlue differentiates mobile ad efforts via voice recognition
JetBlue is the first brand in the United States to test a new type of mobile ad that leverages voice to create a two-way conversation.
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Rosetta Stone leverages mobile for entry into preschool education
Rosetta Stone has rolled out a game-focused mobile application specifically geared towards early childhood language and literacy to help children gain basic literacy skills and a foreign language.
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Mobile Minutes: Apple, Google, BlackBerry, FCC
Today in mobile marketing: Google, Apple, BlackBerry, White House
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