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Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report – Mobile Marketer

Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.
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United Airlines plots new course to ramp up on mobile
With mobile bookings growing, United Airlines is ramping up its mobile strategy to help drive sales, having introduced redesigned applications earlier this month for iOS and Android and plans in place to upgrade its Web site later this year.
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Schick turns to X-Men fans to recruit new customers through mobile game
Schick is challenging male X-Men fans to play a mobile-first trivia game accessed through Facebook as part of a collaboration tied to the new X-Men film debuting this week.
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StubHub app downloads spike 50-75pc with long-tail keywords
EBay-owned StubHub is using a number of different tactics to drive awareness of its mobile application, including app store optimization tests targeting long-tail keywords that appear to be driving downloads.
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