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Discover extends mobile strategy with new iPad app

Discover recently released a trio of mobile enhancements, including a new iPad app, as it continues to extend its strategy to engage cardmembers.

The iPad app lets cardmembers to securely pay their bill, view transactions and sign up for quarterly Cashback Bonus categories. Users can also instantly redeem their Cashback Bonus and Discover Miles by browsing the available mobile merchant redemption partners via the app.

“Simply put, we recognize that the iPad is playing a more significant role in our cardmembers’ daily lives,” said Sanjay Gosalia, director of ebusiness at Discover, Riverwoods, IL. “With that in mind, we viewed the iPad app as the perfect opportunity to extend the brand and engage with our cardmembers in a format and context that is most relevant for and desirable to them.

“The app was designed in a simple and elegant way to help consumers manage their accounts, whether they wish to pay their balance, redeem their rewards or sign up for various programs,” he said.

Enhanced navigation
Discover reports that within the first week of its introduction, the new iPad app was the number one download in the finance category and made it into the Top 10 of all iPad apps.

Additionally, the Discover iPad app and mobile site have been enhanced with improved navigation and intuitive design.

Discover has elevated its most popular core functions and simplified navigation to improve the mobile experience.

The mobile site offers a simplified version of the account summary interface and includes functionality to view transactions, make a payment, view rewards activity and enroll in Discover’s five percent Cashback Bonus program.

The site is accessible directly from a mobile phone browser by visiting

“Technology is constantly evolving and we are continuing to develop innovative programs that give our cardmembers what they want, when they need it,” Mr. Gosalia said.

“By listening to their feedback, we are able to take our customer service to a whole new level and provide tools and technology programs that are simple, relevant and useful,” he said.

Relevant rewards
In other news, Discover recently introduced new Cashback Bonus and rewards experiences, including the ability for cardmembers to sign up to earn 5 percent Cashback Bonus on up to $1,500 in restaurant and movie purchases between April 1 and June 30.

Additionally, cardmembers can sign up to earn five percent Cashback Bonus on up to $300 in grocery store purchases from May 1 to May 31.

Discover is also adding Domino’s Pizza, QVC, Under Amour, Aerie and 77 Kids to its list of redemption partners.

“Moving forward, by combining the context of a cardmember and the capabilities of a mobile device, we believe there are opportunities to even better service the cardmember,” Mr. Gosalia said. “We also will remain focused on rewards. 

“As a leader in cash rewards we continually seek to evolve our programs to surprise and delight our customers anytime, anywhere where they use their Discover card,” he said. “Moving forward, we are uniquely positioned to unlock relevant and distinctive rewards experiences.”