Consumers want more control over personal info shared via mobile apps – Mobile Marketer

Consumers want more control over personal info shared via mobile apps
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.
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Direct response advertisers uncover opportunities in mobile apps
While brand marketers are embracing in-app advertising, direct response marketers have been less enthusiastic about the opportunity.
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CBSSports.com gives fans complete coverage of basketball championship via mobile app
CBSSports.com is letting fans experience the 2013 NCAA Division I Men’s basketball championship across Web, tablet and smartphone screens.
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Chicago Mobile Marketing Day April 18: Pandora, Dictionary.com, Cars.com, Microsoft, The Hyperfactory, Nielsen Co.
The second annual Results 2013: Mobile Marketing Day in Chicago will take place on April 18. Aimed at agencies, brands and publishers, executives from Cars.com, Dictionary.com, Pandora, Nielsen Co., Microsoft, comScore and The Hyperfactory will discuss the best ways to leverage mobile into a marketing mix.
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Weatherbug revamps mobile app with alerts, local forecasts
Weatherbug has redesigned its mobile application to feature forecasts and alerts, as well minute-by-minute, mile-by-mile lightning strike information.
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