Dior sacrifices functionality for beauty in VIII app – Luxury Daily

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Dior sacrifices functionality for beauty in VIII app
LVMH-owned Christian Dior is offering its VIII timepieces on-the-go with an iPhone application centered on its collections, but its bugs and slow loading time could leave more to be desired.
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Will luxury suffer with the return of multiple European currencies?
The uncertainty regarding the global economy and fears of a double-dip, widespread recession may have serious effects on the luxury market, particulary in the United States and Europe.
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Audi A6 stars in original short drama to tap TV audience
German automaker Audi is continuing to push its A6 vehicles by launching an original drama called “Untitled Jersey City Project” on the FX network last weekend.
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Gucci emphasizes brand value with independent museum
Italian fashion empire Gucci is ending its year-long 90th anniversary celebration with the opening of a branded museum in the Palazzo della Mercanzia located in Italian city Florence’s Piazza Signoria.
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Packaging continues branded experience after consumers leave store
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
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Mercedes, BMW, online shopping and luxury cruises – News briefs
Today in luxury marketing – Mercedes adds Coupe to U.S. C-Class line in bid to top BMW; Men dominate online shopping: study.
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Are you abusing mobile marketing?
While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.
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