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Dior continues fragrance push in summer-focused app – Luxury Daily

Top 10 luxury brand social videos of Q2
The second quarter of this year sparked the flaunt of videos that portrayed brand lifestyle, image, products and new collections important to a label. Social video is becoming an increasingly popular way for luxury marketers to bolster visibility and increase the probability of sharing.
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Dior continues fragrance push in summer-focused app
French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.
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Four Seasons, Magellan Jets leverage services via Caribbean package
Four Seasons Resort Nevis and private aviation provider Magellan Jets are partnering to market a Caribbean flight and hotel package to affluent travelers that corresponds with Nevis island’s Culturama festival.
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Leading Hotels steps up member benefits with complimentary airport transfers
Luxury hospitality organization The Leading Hotels of the World added complimentary one-way airport transfers in a private vehicle to its Leaders Club Unlimited membership and will incorporate the new service into all of its marketing efforts.
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How Pinterest is flipping the merchandising model for mobile retailers
Pinterest is one of the major social media sites responsible for driving significant sales for online retailers and more brands need to take notice and merchandise their mobile sites and applications to drive stronger traffic and ROI.
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Why is SMS not playing a bigger role in brands’ marketing efforts?
When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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Louis Vuitton, Waldorf-Astoria, Audi and new markets – News briefs
Today in luxury marketing – Louis Vuitton steps up jewelry push with Paris store; Have you stolen something from the Waldorf-Astoria?; 2012 Audi Q5 models recalled over shattering sunroofs; New markets drive couture.
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Happy 4th of July! Let freedom ring!
Luxury Daily will not publish on July 4 in observance of Independence Day.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Updating the relationship between viewers, brands and broadcasters
You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.
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