Did Barneys miss the mark with its bar code campaign? – Luxury Daily

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Did Barneys miss the mark with its bar code campaign?
Department store Barneys New York had good intentions with the placement of QR codes in the New York Times newspaper, but since the landing page was not mobile-optimized, the retailer may have missed an opportunity to connect with consumers
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Saks to host live-streaming in-store window display for Fashion’s Night Out
Saks Fifth Avenue and AOL’s Styelist have partnered to produce an interactive digital display that launched in the New York retailer’s window this morning on the corner of Fifth Avenue and 50th street.
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Email volume up 16.2pc in Q2: DMA, Epsilon
There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the DMA and Epsilon.
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Gucci provides upfront pricing with interactive New York Times ads
Italian fashion house Gucci has taken prime real estate on the New York Times Web site with two interactive, clickable advertisements that features products and prices from this season’s collection.
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High traffic, interactive exhibits expected for Fashion’s Night Out 2011
Both consumers and brands can expect high amounts of traffic in addition to innovative and interesting displays, exhibits and performances in this year’s Fashion’s Night Out Sept. 8.
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Hermes, Ralph Lauren and Dior – News briefs
Today in luxury marketing – Hermes maintains strong growth on back of U.S. demand; Ralph Lauren buys solo sponsorship of NY Times iPad app for September.
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Tips for local advertisers to develop mobile Web sites
A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.
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