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Customization, monetization key to mobile ROI increase: expert – Luxury Daily

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Bally, Chanel highest-rated luxury branded sites: Luxury Institute
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
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Neiman Marcus ignites creativity with make-your-own Manolo campaign
Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer’s blog.
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Customization, monetization key to mobile ROI increase: expert
Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
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Mercedes heightens Fashion Force presence with social media updates
German automaker Mercedes-Benz strengthened its title sponsorship in Fashion Week Swim in Miami this past weekend when the brand updated its location via social media updates to reward trendy stylesetters with a ride from the Fashion Force.
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Dolce & Gabbana, Yves Saint Laurent and Christian Louboutin – News briefs
Today in luxury marketing – Dolce & Gabbana flagship said set for Fifth Avenue; June apparel prices jump; Yves Saint Laurent defends its red soles against Christian Louboutin’s charges.
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Four lessons mobile marketers can learn from auto racing
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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