Cross-device approach underscores sports brands’ success with wearables – Mobile Marketer

Cross-device approach underscores sports brands’ success with wearables
Nike, Adidas and Under Armour are leading the pack in wearables with products that sell wrist devices in conjunction with mobile and desktop products. With the increased interest in cross-screen marketing, the brands are laying the groundwork for future wearable initiatives in other sectors.
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Marketers should leverage neuroscience to better understand the mobile consumer: report
Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user experiences, according to a report from Plastic Mobile.
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Apogee Jets pinpoints push, real-time information with mobile debut
Apogee Jets is breaking into the mobile space with an iPhone application and responsive Web site designed to push information out to travelers as quickly as possible.
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Nebraska Lottery drives mobile app downloads via geo-targeted media buy
Nebraska Lottery recently ran a mobile campaign to build up hype for an application launched earlier this year that resulted in a low cost-per-click for the brand.
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Mobile Minutes: Samsung, mobile gadgets, smartphone shipments, real-time bidding
Today in mobile marketing – Samsung goes big again with Galaxy Grand 2 smartphone; As mobile gadgets become bigger, some companies abandon Web sites altogether; Global smartphone shipments to reach 1.8B in 4 years, with 82pc of market; Why real-time bidding is going to completely change the equation for mobile advertising
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