Controversy brewing over responsive Web design – Mobile Marketer

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Controversy brewing over responsive Web design
There is an ongoing love/hate relationship with response Web design. Although the technology offers marketers many opportunities, not all consumer behavior is the same and specific functionality should be dovetailed for individual device and user interaction mediums.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
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New Era Cap Co. enlists mobile bar codes to build on NFL partnership
New Era Cap Co. is using QR codes to connect the dots in a multichannel campaign that uses a YouTube video as a key driver for engagement.
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82pc of U.S. iPhone users plan to upgrade to iPhone 5: study
Current iPhone owners are itching to get their hands on Apple’s new iPhone5 when they upgrade their phone plans, according to a new report from Mojiva.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Saucony app makes it easy for runners to support charities
Athletic footwear brand Saucing has launched a running app that not only enables users to keep track of where and how fast they run but also lets them support the fight against childhood obesity with every step.
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Blue Bunny ice cream leverages CheckPoints app to drive trial
Blue Bunny recently leveraged mobile to drive in-store engagement for a new line of ice cream and saw a significant jump in purchase intent as a result. 
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Movado bolsters mobile presence via optimized site – Luxury Daily
Today in luxury marketing – Movado bolsters mobile presence via optimized site; Rebecca Minkoff gains 68.5K social media fans with Fashion Week efforts. 
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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