Coke Zero plunges deeper into mobile activations targeting college sports fans – Mobile Marketer

Coke Zero plunges deeper into mobile activations targeting college sports fans
Following Coke Zero’s success earlier this year with a mobile-enabled interactive campaign dubbed “drinkable,” the brand is taking another sip and bringing it back in a bigger way – including several key engagements via the Shazam application – for college football season.
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