Coca-Cola’s mobile update of iconic campaign is a summer win – Mobile Marketer

Coca-Cola’s mobile update of iconic campaign is a summer win
Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.
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P&G to execute new ads inspired by Facebook sponsored content
Consumer goods company Procter & Gamble will be rolling out ads with a new format that mirrors sponsored content often found on Facebook, introducing a social approach to the world of advertising.
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Social media raises awareness of TV programs: Nielsen
A quarter of television viewers are more aware of programs due to their social media interactions, suggesting that social TV represents a new opportunity for marketers to attract highly engaged TV audiences, according to a Nielsen study.
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Apple-Visa alliance would redraw mobile-payments landscape
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
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Kingston Station leverages social, location-based bartender app to drive traffic
Boston restaurant Kingston Station is one of dozens of bars in Boston that are connecting their bartenders to their customers with a mobile application that leverages iBeacon technology.
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Safelite fosters mobile companionship with self-serve capabilities
Auto glass repair brand Safelite has launched an improved Web site experience that includes reduced steps and faster functionality to obtain a price quote and schedule an appointment via mobile.
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Enduring Hearts adopts Shop2Give to drive mobile donations
Nonprofit organization Enduring Hearts has turned to mobile to encourage more online donations through e-donation platform Shop2Give.
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