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Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy – Mobile Marketer

Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy 
NEW YORK – A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand’s biggest sports sponsorships.
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MEC exec: Location in mobile content still an untapped opportunity
NEW YORK – An MEC executive at the 2014 MMA Forum said that while location’s role will only grow in terms of mobile advertising, there are still significant opportunities to include location in mobile content.
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NHL’s average app sessions spike 36pc with push notifications
NEW YORK – A National Hockey League executive at the 2014 MMA Forum discussed how the sports organization leverages push notifications in driving engagement for its mobile applications.
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Microsoft mobile ad campaign boosts brand awareness 93pc 
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.
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