Coca-Cola affirms mobile strategy with interactive QR code push – Mobile Marketer

Coca-Cola affirms mobile strategy with interactive QR code push
Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level.
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Why did Yahoo Livestand fail and lessons to learn
Although Yahoo Inc.’s recent killing of Livestand could point to the company not having a centered mobile strategy, it is still too soon to count the media publisher completely out of the race, according to analysts.
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Tablets take off with mobile video consumption: study
When it comes to watching mobile videos, consumers are turning to their tablets with 50 to 175 percent more viewing taking place on the devices versus smartphones, according to a new study from Rhythm NewMedia.
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Quaker Oats promotes new products via mobile, social initiative
Quaker Oats is tying mobile and social into its new marketing campaign that aims to promote its new products and lets consumers learn more about them.
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New Balance’s Brine takes a swing at mobile with lacrosse game
New Balance brand Brine has introduced a new mobile lacrosse game designed to engage its audience and build loyalty by letting users unlock real gear to improve their scores.
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How to leverage mobile to combat showrooming – Mobile Commerce Daily
Mobile Commerce Daily today – How to leverage mobile to combat showrooming; Sephora bolsters mobile, online sales via incentivized promotion.
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Jim Beam ramps up summer promotion with SMS
Bourbon brand Jim Beam is building on its partnership with nonprofit Operation Homefront on a summer marketing campaign to drive sweepstakes entries and charity donations via SMS.
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Burberry spreads mobile reach via TV Guide app – Luxury Daily
Luxury Daily – Burberry spreads mobile reach via TV Guide app; 80pc affluent spenders now on lower-income end: report.
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Should retailers have a mobile payments strategy?
Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.
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