Closing the impression-to-redemption loop – Mobile Marketer

Closing the impression-to-redemption loop
Marketers are continually trying out various channels to connect with tech-savvy consumers and reach them in a new and unique way. However, getting that initial click-through and seeing it through the entire redemption process is still a challenge for many.
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Oreo mobile ad units drive double the interaction rate compared to banners
An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a new study from the Internet Advertising Bureau.
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Mobile grabs bigger share of ad spend as desktop peaks: eMarketer
Mobile’s share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
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Saturday Evening Post drives readership with launch of iOS app
The Saturday Evening Post is making its publication more interactive with a new iOS application that lets readers browse bonus content and enhanced features.
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New York Jets exec: Mobile and location improves the fan experience
NEW YORK – A New York Jets executive at the 2013 MultiScreen Summit said that as the team gradually builds its mobile strategy, applications are important in improving the in-stadium experience.
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