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Cities leverage their mobile brand to lure businesses, workers – Mobile Marketer

Cities leverage their mobile brand to lure businesses, workers
A growing number of U.S. cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
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United Airlines tests mobile passport scanning to reduce check-in turbulence
United Airlines customers checking in for international flights can use the carrier’s mobile application to scan their passports, the latest example of how mobile is meeting flyers’ demands for self-service convenience.
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New York Times hones in on archives to drive social engagement beyond breaking news
The New York Times is boosting its mobile and social efforts with a new Twitter account called @NYTArchives that pushes the user experience past breaking news.
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Timex’s smartwatch will not stand test of time against possible iWatch
Watchmaker Timex’s release of its first smartwatch could have a tough time competing in this quickly growing market as it lacks a strong battery life, appeal of design and an attractive price.
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Only 16pc of businesses have an enterprise-led mobile strategy: report
While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from Kony.
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StubHub’s new music app mediates event purchase pain points
StubHub has launched a music-centric application that enables users to explore local events and have a more end-to-end music experience, taking fans through the process from discovery to ticket purchasing during a time when standard retail search and discovery experiences are falling behind customer expectations.
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Gay Games optimizes content for mobile, social media
The global sports competition Gay Games 9 kicks off Saturday with a streamlined mobile experience that delivers the most relevant information for participants and attendees.
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