Chanel uses augmented reality apps to push J12 collection – Luxury Daily

Chanel uses augmented reality apps to push J12 collection
French fashion label Chanel is pushing its J12 watch collection and solidifying its reputation as a timepiece manufacturer through a new application for the iPad and iPhone.
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Saks inaugurates 3D component for 2011 holiday window unveil
Department store chain Saks Fifth Avenue is getting into the holiday spirit and driving consumers in-store by hosting a special light show and dance performance tonight at its New York flagship location.
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Cartier encourages transactions, sharing through Christmas video
Jeweler Cartier is intertwining its Fall/Winter 2011 collection with its iconic leopard mascot through a Christmas-inspired online video that encourages ecommerce transactions.
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Online to overtake in-store holiday sales: American Express, Harrison Group
Ecommerce transactions have been creeping up on in-store sales for a few years, but the digital channel is forecast to finally overtake the traditional shopping medium this holiday season, according to findings from a study by American Express Publishing and Harrison Group.
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European brands lagging behind US in digital prowess: L2 Think Tank
European fashion brands such as Céline, Eres and Brioni are falling to the wayside of U.S. brands when it comes to the digital frontier and consumer engagement, according to findings from a study by L2 Think Tank.
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Fontainebleau kick-starts holiday travel with Thanksgiving meals, concert weekend
Fontainebleau Miami is looking to jump-start holiday travel with promotions that include four different versions of Thanksgiving dinner and an exclusive weekend concert event.
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Girard-Perregaux, Derek Lam, Bloomingdale’s and Gucci – News briefs
Today in luxury marketing – Girard-Perregaux exhibit hits New York; Derek Lam reveals unexpected digital media fascination; Bloomingdale’s Christmas windows have bags in them; Jennifer Lopez stars in commercial for Gucci-branded Fiat 500.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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