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Car dealers accelerate mobile programs to connect with buyers – Mobile Marketer

Car dealers accelerate mobile programs to connect with buyers
Auto dealerships are accelerating plans to use mobile to cater to car buyers, moving into a new stage with mobile applications and Web sites that once mainly offered tips and reviews but now increasingly hook up potential buyers with dealers.
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Eddie Bauer chooses journeying over commerce in new app
Rugged American clothier Eddie Bauer has released its first mobile application, which acts as a companion for outdoor exploration and surprisingly has no support for ecommerce activity.
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Grolsch leverages beacons, phones to build engagement in movie offer
Dutch beer brand Grolsch aims to build customer engagement with its offer of free movies to customers who link their bottles to their smartphones through a bottle-cap Bluetooth beacon.
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Mobile ad engagement doubles as targeting improves: report
More consumers than ever find mobile ads helpful, with relevancy a key factor in driving engagement, according to a new report from xAd and Telmetrics.
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National Geographic’s TV-to-mobile ads increased viewership by 100pc
Television network National Geographic sought TV-to-mobile advertising to promote its show Life Below Zero through smart remote control mobile application Peel, driving an increase of intended viewership by 100 percent and ad recall rate by 50 percent because of the dual-focused ads.
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Groupe Marie Claire opts for in-image ads to encourage more click throughs
French press group Marie Claire aspires to enhance its publications’ ad campaigns given the choice to elect in-image advertisings on its desktop and mobile sites.
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Muse pairs with smartphones to de-stress as wearables market expands
Developers continue to find new ways to integrate mobile and wearables, such as the Muse headband that hooks up with a smartphone or tablet application to provide calming interactive exercises meant to relax users.
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