Can Uber extend its influence beyond transportation? – Mobile Marketer

Can Uber extend its influence beyond transportation?
Uber’s recent hiring of President Obama’s former election campaign manager suggests the company is in it for the long haul despite push back from local governments, while its launch into delivery services points to aspirations beyond transporting people.
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Auto brands must leverage mobile to reach millennials: study
The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millennials’ fundamental connection to their smartphones, according to a new MRY study on the future of connected cars.
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Emmy’s uses Peel to drive online engagement with ticket sweepstakes
The 66th Primetime Emmy Awards leveraged smart remote mobile application Peel to drive online engagement with enticing social posts, driving retweets and shares to rope in viewers by offering free tickets to the show.
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Seventeen’s new app features Aviary’s photo editing tool for selfie addicts
Hearst Corporation’s Seventeen Magazine has released a mobile application to provide editorial content alongside a virtual photo booth, created by photo editing app Aviary, to transforms ordinary selfies into magazine covers.
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Comcast personalizing local news with EveryBlock Philly relaunch
Comcast is providing Philadelphia’s mobile-savvy consumers with personalized local news and information by relaunching EveryBlock Philly, a hyper-local, free online service and mobile application that aggregates and curates content at the neighborhood level.
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