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Can Snapchat keep users happy as in-app marketing proliferates? – Mobile Marketer

Can Snapchat keep users happy as in-app marketing proliferates?
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
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Orbitz chooses in-app challenge over interruptive ads 
Orbitz is rewarding users for posting their best vacation moments in the new mobile application Mibi, reflecting how marketers are moving away from disruptive advertising and focusing on enticing consumers with content that interests them.
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RCS promises new opportunities – and more complexity – for mobile messaging
The mobile messaging landscape continues to add more options, with Google’s acquisition of Jibe Mobile suggesting that Rich Communication Suite services, or RCS, could help wireless carrier recover lost ground here.
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Tesla, BMW pull ahead in engagement rankings
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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