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Cadillac hits 30,000 activations for mobile, OOH program – Luxury Daily

Swarovski exec: Consumers with brand relationships spend 40pc more
NEW YORK – A Swarovski executive at the Luxury Interactive 2012 conference said that customers with an established and nurtured brand relationship will spend three-times more than consumers who enter the brand anonymously.
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Tod’s exec: Affluent males prefer email, partnership marketing
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Cadillac hits 30,000 activations for mobile, OOH program
General Motors’ Cadillac is pushing the new ATS model through augmented reality installations in top U.S. marketers by transforming street murals into driving experiences on smartphones and tablets.
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Mobile experiences are quickly falling short of consumer expectations: Forrester
Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.
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Apple makes a pass at mobile payments in its stores using Passbook app
Apple’s much anticipated first step into mobile payments is finally here, with the company readying a way for customers in its stores to pay for purchases using the Passbook application.
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Longchamp, Mercedes, Tumi and global wealth – News briefs
Today in luxury marketing: Longchamp sees slower China sales growth; Daimler slashes output of flagship Mercedes car; Tumi plans secondary offering; Global wealth falls for first time since financial crisis.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Full-page mobile ads are the new glossy
Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.
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