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Coca-Cola exec: Time to scale what is working on mobile – Mobile Marketer

Coca-Cola exec: Time to scale what is working on mobile
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that the coming 12 months will be about scaling up several strategies that were determined to work last year.
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Net neutrality overturn could dampen mobile Web innovation
At the same time that the United States Appeals Court strike down on the Federal Communications Commission’s net neutrality rule this week favors big brands that have the money to pay carriers for increased data costs, the new rule could also cause services such as Netflix to hike up subscription prices.
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Frank & Oak exec: Leverage iBeacon for complete user profile
NEW YORK – A Frank & Oak executive at Mobile Marketer’s Mobile FirstLook Strategy 2014 conference spilled some initial learnings from a test this holiday season that leveraged Apple’s IBeacon in pop-up stores to get a 360-degree view of a shopper.
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Mobile ad spend to excel as consumption increases
NEW YORK – Mobile ad spend in the United States is 3 percent of total ad spend, which is surprisingly low compared to consumption on mobile, according to a Millward Brown Digital executive at Mobile FirstLook Strategy 2014 Wednesday.
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Privacy regulators struggle to keep up with mobile
NEW YORK—A Kelley Drye & Warren executive at Mobile FirstLook 2014 said that Apple’s settlement with the Federal Trade Commission for in-app purchases was not a surprise as mobile starts to get more attention from regulators.
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