Burberry spreads mobile reach via TV Guide app – Luxury Daily

80pc affluent spenders now on lower-income end: report
To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing’s Annual State of the Luxury Market Report 2012.
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Ritz-Carlton opens first Western Hemisphere reserve with Dorado Beach
The Ritz-Carlton Hotel Co. is expanding its reach through the introduction of its first reserve in the Western Hemisphere called Dorado Beach that was built with special attention to environmental beauty and sustainability.
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Burberry spreads mobile reach via TV Guide app
British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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W supplement proves valuable real estate for June issue
Gucci, Dolce & Gabbana, Yves Saint Laurent and other luxury advertisers took to the pages of both the June issue of Condé Nast’s W and its supplement “Trends” magazine to double the reach of ad campaigns.
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Crystal Cruises bolsters CRM with volunteer excursion program addition
Crystal Cruises is providing guests with more opportunities within the brand’s ashore volunteer program by adding complimentary excursions to European itineraries stopping at Ukraine, Italy and Spain.
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Camus markets extra-luxe cognac via US print, Web efforts
Fine cognac maker Camus is debuting its ultra-luxurious line called Extra Elegance into the United States market via multiple Web and print placements.
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Counterfeit fights, Gucci, luxury stocks and BMW – News briefs
Today in luxury marketing – Luxury French brands hit back at fakes; Gucci launches eco-friendly shoe line; Is the worst over for luxury stocks?; BMW opens a luxury brand store on Avenue George V in Paris.
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Should retailers have a mobile payments strategy?
Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.
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