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Burberry solidifies brand image via weather-focused mobile, social efforts – Luxury Daily

Burberry solidifies brand image via weather-focused mobile, social efforts
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
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Bottega Veneta drops eco-friendly line to push Fashion’s Night Out foot traffic
Italian label Bottega Veneta plans to flaunt an eco-friendly, limited-edition handbag collection available for purchase and showcase the winner of its photography contest to drive foot traffic to brand boutiques during U.S. Fashion’s Night Out events next month.
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Harrods aims for ecommerce sales via free shipping email
London-based department store Harrods is looking to drive ecommerce sales through an email that offered free shipping on the season’s latest fashions to all British consumers.
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Crystal Cruises pushes winter bookings with culinary-themed itineraries
High-end cruise line Crystal Cruises is highlighting the culinary culture of its ports of call by hosting local chefs during its early 2013 itineraries.
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Land Rover ties up imagery-focused social campaigns with Pinterest effort
Land Rover North America is wrapping up its summer social media efforts by establishing a Pinterest page on which it will display lifestyle images from a guest contributor as well as hosting a Twitter contest to win exclusive brand T-shirts.
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Town & Country Sept. issue up 7pc year over year
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
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Estée Lauder, retail, Chinese tourists and luxury automakers – News briefs
Today in luxury marketing – Estée Lauder profits up 24.6 percent; Luxury retailers resilient, forecasts bullish; Britain hopes to treble Chinese tourists; Frontal crash test results dull the gleam of some midsize luxury sedans.
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Luxury brands need luxury retail experience, even online
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.
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