Burberry goes for Swinging Sixties look with new ad campaign – Luxury Daily

Burberry goes for Swinging Sixties look with new ad campaign
Apparel giant Burberry has debuted a new advertising campaign for its Autumn Winter 2011 collection inspired by British portraits and Sixties-era ads featuring top model Jean Shrimpton.
Please click here to read the entire story on Luxury Daily.

Diane von Furstenberg turns commercial with Gap collaboration
High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.
Please click here to read the entire story on Luxury Daily.

BMW is paving the road for new marketing initiatives
The German automaker BMW has launched a multi-platform, interactive advertising campaign for its all new BMW X3 and 6 Series cars.
Please click here to read the entire story on Luxury Daily.

Tory Burch, Tod’s, Vera Wang and Gilt – News briefs
Today in luxury marketing: Tory Burch wins cybersquatting suit; Luxe shoemaker Tod’s pledges latest aid to La Scala; Vera Wang opens first store in London.
Please click here to read the entire story on Luxury Daily.

Focus on the “why” of mobile commerce
By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.
Please click here to read the entire story on Luxury Daily.

Please click here to subscribe to Luxury Daily for free.