Burberry boosts spring/summer campaign with branded mobile ads – Luxury Daily

Is Tiffany’s lawsuit against Costco worth it?
Tiffany & Co.’s trademark infringement suit against Costco Wholesale Corp. and the wholesaler’s counterclaims could result in deeming “tiffany” a generic diamond setting and create challenges for the brand.
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Burberry boosts spring/summer campaign via Vanity Fair mobile ad
British fashion house Burberry is boosting its spring/summer 2013 campaign through an advertisement on the mobile site of Condé Nast’s Vanity Fair that simply states the brand name.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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TAG Heuer tailors US ecommerce strategy with simple navigation
wiss watchmaker TAG Heuer is looking to bring the branded shopping experience beyond its eight U.S. boutiques through a new ecommerce site that makes it easier for consumers to make product decisions.
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Peninsula engages guests with cultural Bangkok adventure package
The Peninsula Bangkok is engaging adventurous guests in native cultural activities to celebrate Thailand’s Songkran Festival April 10-17.
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Ralph Lauren, Chanel show new side of spring campaigns in April Town & Country
Ralph Lauren, Chanel and other luxury jewelry advertisers are showing off new facets of their spring campaigns as they target affluent women in the April issue of Hearst’s Town & Country.
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Burberry, Brunello Cucinelli, Audi and Anna Wintour – News briefs
Today in luxury marketing – Burberry brings its menswear home – to the London catwalk; Cashmere group Cucinelli to pay dividend on 2012; Audi races for luxury crown; Condé Nast adds to job of longtime Vogue editor.
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5 implications of the new Facebook news feed for luxury marketers
Facebook announced significant updates to its news feed last week which could have key implications for luxury marketers.
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