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Bulgari strengthens B.zero1 campaign with mobile ad – Luxury Daily

Should Gucci continue to fight Guess in court?
Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.
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Ferragamo fetes Vara shoe with first custom orders, photography campaign
Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.
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Bulgari strengthens B.zero1 campaign with mobile ad
Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
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Raymond Weil showcases craftsmanship with music-themed campaign
Swiss watchmaker Raymond Weil is showcasing its expertise with a classical music-themed campaign that comprises a microsite, film and social efforts.
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St. Regis bolsters brand lifestyle via new biannual magazine
Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.
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Mandarin Oriental Hong Kong touts 50-year history through student competition
Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.
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Tiffany, Barneys, Neiman Marcus and TAG Heuer – News briefs
Today in luxury marketing – Tiffany vs. Costco: Which diamond ring is better?; Barneys CEO Lee takes anti-Penney approach to turnaround; Neiman Marcus explores options; LVMH appoints new TAG Heuer CEO.
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A brief history of mobile malware
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
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