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British Airways taps new audience with Patek Philippe-sponsored iPad magazine – Luxury Daily

Cartier boosts brand appeal by supporting women entrepreneurs
French jeweler Cartier is boosting its brand appeal by supporting and celebrating women entrepreneurs in the Cartier Women’s Initiative Awards.
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British Airways taps new audience with Patek Philippe-sponsored iPad magazine
British Airways is tapping a new audience by introducing an iPad edition of its in-flight magazine for first class travelers that is sponsored by Patek Philippe.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Facebook exec: Newsfeed advertising is only way to get into mobile
PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.
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Bergdorf flaunts men’s, women’s spring collections in magazine mailer
New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
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Mobile Commerce Daily’s Mobile Commerce Outlook 2013
The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.
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Dior, Jaguar, Swiss watches and China – News briefs
Today in luxury marketing – Strong nine-month figures for Christian Dior SA; Jaguar mulls manufacturing cars in India; What puts the Swiss in a “Swiss Made” watch?; China luxury car sales seen beating U.S. by 2016.
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Finding in-market affluence
As more opportunities emerge for brands to reach affluent audiences online, the choices of where and what to buy can become overwhelming: mobile, social, niche networks and a thousand ad units from which to choose, such as text and rich media.
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