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Brands without mobile strategies risk becoming obsolete: Forrester exec – Luxury Daily


NEW YORK – An Audi of America executive at Forrester’s Forum for Customer Experience Professionals East 2013 said that by redefining the employee experience, the brand was able to boost customer loyalty by 7.5 percent from 2009-2013.
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Vanity Fair launches French edition to engage European market
Vanity Fair France is launching its magazine on June 26 with the aspiration of engaging a new market and expanding its trademark style of journalism to different regions of the world.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Brands without mobile strategies risk becoming obsolete: Forrester exec
NEW YORK – A Forrester executive at Forrester’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.
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Gramercy Park Hotel targets eco-friendly guests with bike program
Gramercy Park Hotel is providing guests with bikes designed by Lorenzo Martone to promote exploration of the city and attract visitors who value environment- and health-oriented hotels.
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Palazzo Versace eyes fashion enthusiasts with new Middle East property
Luxury hotel Palazzo Versace is eyeing affluent fashion enthusiasts in the Middle East, Europe and Asia with plans to open a new property in Dubai that will engulf guests in the world of Versace.
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Town & Country boasts 17 new jewelry advertisers
Cartier, Chopard, Patek Philippe and other luxury brands utilize the June/July issue of Town & Country to advertise jewelry and timepiece products to prospective consumers.
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4 factors to sharpen the holiday mcommerce experience
If you are thinking of competing with a mobile commerce presence for holiday 2013, the time to start innovating is now.
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