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Brands still struggling to harness the power of SoLoMo – Mobile Marketer

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Brands still struggling to harness the power of SoLoMo
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump-in without considering the importance of building an integrated and comprehensive campaign.
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How to drive PC traffic through the mobile Web
Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly, mobile can actually increase traffic to a Web site.
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45.7pc of sports fans use smartphones to access content online: report
Consumers are using smartphones and tablets in growing numbers to access online sports content, according to a new report from Burst Media.
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Muller yogurt enlists mobile as marketing launch pad
Muller yogurt is both building up brand awareness and its social presence with a campaign that helps educate consumers about a new product.
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Texas Dept. of Transportation enlists mobile to discourage drinking and driving
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol. 
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