Brands leverage Twitter sweepstakes to boost mobile strategies – Mobile Marketer

Brands leverage Twitter sweepstakes to boost mobile strategies
In the quest to leverage the convergence of mobile and social, a growing number of marketers are embracing Twitter sweepstakes. While significant opportunities exist to engage mobile users, there are challenges with this strategy that marketers should be aware of.
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Adaptable ads average 4x higher CTR than standard ads: report
Advertisers are six times more likely to choose adaptable mobile ads rather than standard sizes and consumers are almost four times more likely to click on those ads as opposed to standard industry ads, according to a new study from Appsnack.
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Jeep parades interior car features with interactive iPad ad
Chrysler’s Jeep is putting consumers in the driver’s seat with a new mobile advertising campaign that highlights the Grand Cherokee’s spacious interior.
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MoMA exec: Mobile, audio contextualizes in-museum experience
NEW YORK – A Museum of Modern Art executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that the company’s new mobile Audio+ program is building the future around how the museum plans to focus on cross-device and content-specific digital experiences in the future.
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Rosetta Stone spices up print ads with QR codes
Rosetta Stone is using QR codes in print ads to direct readers to sign up for the company’s language services.
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