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Brand Watch: Analyzing Starbucks’ mobile blueprint – Mobile Marketer

Brand Watch: Analyzing Starbucks’ mobile blueprint
Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Does Facebook have the power to deliver in mobile?
In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.
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Major League Baseball exec: Ticket sales traffic shifting to mobile
NEW YORK – A Major League Baseball executive at IAB’s Innovation Days conference said that the organization is seeing a lot more consumers buying baseball tickets via mobile.
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Google: 86pc of US smartphone users multitask
A whopping 86 percent of smartphone users in the United States are mutitasking with their devices while interacting with another media such as television, print or Web, according to new research from Google.
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Orient-Express combines mobile, print to build email database – Luxury Daily
Luxury Daily today – Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.
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Submissions invited for new Classic Guide to Mobile Commerce
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
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Personalizing your SMS text marketing campaign
Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.
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