Boku announces in-app mobile billing for Android developers
The Boku Payments SDK is a toolkit that lets developers enhance and monetize any Android application. Developers can provide consumers with a 1-Tap purchase process that does not require the collection of credit cards, financial information, user login or registration via a third-party Web site.
“The strategy here is to offer great value to app developers who want to be able to monetize their apps,” said Ron Hirson, senior vice president of marketing and business development at Boku, San Francisco.
“It is simple to use, and works all over the world,” he said. “It’s an opportunity to help collect payments directly off of handsets in addition to collecting from a computer.”
Boku lets consumers pay for online virtual goods via their mobile devices.
The service includes 1-Tap purchasing through carrier billing and no user registration or user login and password.
The service is integrated into the application and the in-application mobile billing is made available to the application’s consumer base.
Boku payments support Android 1.5 – 2.1 devices.
The billing platform works in 60 different countries around the world and with more than 200 different carriers.
In addition, Android users can complete a purchase without leaving the application.
A SDK library will be available for download to Android developers who sign up and participate in the alpha program at http://www.boku.com/android.
Developers who sign up to use the service can download the library and drop it into their application.
In April, Boku partnered with Globe Telecom, a Philippine wireless carrier to expand the Globe GCash service internationally.
The partnership lets Globe Telecom subscribers purchase virtual goods from any merchant in the Boku global merchant network (see story).
The company has also provided its services to mobile social network MocoSpace, letting consumers pay for virtual goods and premium services via their mobile devices.
“App developers who make Android phone apps will be able to collect payments from phone users – those payments will be billed to their cell phone bill,” Mr. Hirson said.