BMW MMS campaign achieves 30pc conversion rate – Luxury Daily

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Nordstrom sued for allegedly misleading consumers
A lawsuit filed against Nordstrom in the United States Southern District of California court alleges that offers that the retailer pushed out to consumers via deal-a-day service Groupon violate federal and state gift card laws.
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Just how high or low can a luxury brand go?
When the going gets tough, affluent consumers get going – and shopping.
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Should luxury brands amp up social strategy with Facebook commerce?
Brands that start monetizing their Facebook pages may begin to see an increase in online conversions.
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BMW MMS campaign achieves 30pc conversion rate
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
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London Syon Park gets the butterflies
The British capital’s newest luxury hotel, London Syon Park, has launched an eco-tourism initiative and welcomed spring with an exhibit where 1,000 butterflies have set their habitat.
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Tod’s, Ferrari and Gucci – News briefs
Today in luxury marketing – Tod’s profits climb 28.6 percent; Ferrari to sell cars in India; Gucci in UAW deal with Al Tayer insignia; Jimmy Choo seeks advice on takeover bid.
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Ignoring the potential of minorities in mobile?
Far too many marketers err in stating that they are too inundated with meeting the challenges of using mobile to apply any deeper racial demographic behavior to the new platform.
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