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BMW, Burberry kick off anti-Facebook social media features on Pursuitist – Luxury Daily

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BMW, Burberry kick off anti-Facebook social media features on Pursuitist
Upscale brands such as BMW, Burberry, Hermes, Prada, Audemars Piguet and 500 others are taking advantage of the unique advertising and visibility options on luxury online destination Pursuitist.com, which its editor in chief describes as the anti-Facebook platform.
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Direct mail remains increasingly relevant despite digital’s domination
Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.
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Mobile more effective than print, TV and Web ads: InsightExpress
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2011. Please click here to read the entire article on Luxury Daily

Longines, Town&Country create halo effect with awards ceremony
NEW YORK – Swiss watchmaker Longines and Hearst’s Town&Country magazine partnered to seek out and award three women who make a difference in the lives of children around the world.
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Apps not going to be large source of revenue during holidays: Ogilvy exec
NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at the Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2011.
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Breitling flaunts branded lifestyle via Web site relaunch
Swiss watchmaker Breitling is showcasing an extremist lifestyle of ocean-diving and aviation to boast its watches’ durability as the theme of its new Web site relaunch.
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Christian Louboutin, Chinese millionaires and Galliano – News briefs
Today in luxury marketing – Christian Louboutin sees excitement at his first-ever men’s store in Paris; Paris court finds Galliano guilty.
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