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Bluefly cements mobile strategy with mcommerce site launch – Luxury Daily

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Neiman Marcus drives social shopping with holiday wish lists
Department store chain Neiman Marcus is promoting its gift options and encouraging consumers to share their holiday wish lists through a social media initiative on its Web site.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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Bluefly cements mobile strategy with mcommerce site launch
Online retailer Bluefly.com has extended the reach of its mobile sales strategy with the addition of a smartphone-optimized, commerce-enabled Web site.
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Luxury brands should use SEM to push Free Shipping Day offers
Luxury retailers participating in Free Shipping Day on Dec. 17 should focus their search engine marketing strategy on boosting visibility and awareness of their shipping offers, according to research by Marin Software.
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Gucci, Alfa Romeo and search engine marketing – News briefs
Today in luxury marketing – Gucci celebrates La Dolce Vita; Alfa Romeo unveils We Are Giulietta photo-mosaic; Online ads and search results leave lasting impressions, even if consumers do not click.
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Last-minute holiday mobile marketing tips
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.
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