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BlackBerry’s biggest challenge is building a brand that resonates – Mobile Marketer

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BlackBerry’s biggest challenge is building a brand that resonates
One of the biggest challenges that BlackBerry faces with its new BlackBerry 10 devices is building a brand that resonates with consumers and enterprise at a time when both Apple and Samsung have already won the hearts and wallets of users.
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Campbell Soup Co. picks Pollinate to cook up mobile app
Campbell Soup Co. recently ran a contest to find a developer to create search-based recipe applications for Web, mobile and tablet devices.
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Marketers tap into mobile’s always-on characteristic for March Madness opportunities
Mobile will give sports fans 24/7 access to March Madness this year with live streaming and second-screen initiatives.
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PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile
Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.
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