Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

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Big brands acquire mobile talent; smaller brands seek alternatives
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring companies that come equipped with a wealth of  mobile expertise.
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Google’s mobile search gains jeopardized by need for streamlined experiences
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
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Tory Burch’s labeled Fitbit fitness bands attract the fashion forward
Fashion label Tory Burch has designed a collection of signature fitness products for fitness tracking device company FitBit to give the products a fashionable edge. 
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Digital knowledge gap affects a third of business leaders: survey
Although more than half of business leaders place digital strategy and data analytics high on their agenda, a third see themselves as having weak or no capabilities in that area, according to a survey by the Consumer Goods Forum and KPMG International.
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Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand’s reach.
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Milken Institute eases learning for health administration students via new app
The Milken Institute School of Public Health at George Washington University unveiled a mobile application for health-administration students that leverages a mobile device’s camera, video and push notification capabilities to build user engagement.
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Blue Jackets cater to connected fans with Wi-Fi upgrade
The Columbus Blue Jackets’ installation of Wi-Fi at Nationwide Arena will give the hockey club’s fans high-speed wireless connectivity on any mobile devices in the arena, boosting fan engagement with the sport.
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