Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Best Buy, Taco Bell prove YouTube stars’ cachet among millennials – Mobile Marketer

Click here to sign up for Mobile Marketer for free

Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
Please click here to read the entire story on Mobile Marketer

Q&A: American Express banks on mobile to recruit top-notch digital talent
American Express is working diligently to offer a slew of mobile features for anyone applying for an open position, including the ability to refer a friend via LinkedIn, to conduct an interview with prewritten questions on mobile and the use of gamification modules for some interviews.
Please click here to read the entire story on Mobile Marketer

DC Shoes’ mobile success no pipe dream with viral motorbike video
Footwear manufacturer DC Shoes Company is reaping the benefits of viral marketing with a sponsorship of a YouTube video that has taken off on social media, promoting its merchandise and securing a positive brand image with its fans.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free