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Bergdorf Goodman drives in-store traffic via mobile ads – Luxury Daily

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Louis Vuitton plays back Journeys campaign with Hulu video ad
French fashion house Louis Vuitton is engaging consumers and driving traffic to its Web site with a vivid and cinematic video advertisement the brand has placed before certain television programming on the video-streaming site Hulu.
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Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector
High-end flash-sale site Gilt Groupe’s announcement to sell non-luxury Volkswagen Jettas questions whether the brand has clear standards in place, since the move is a stray from its typical repertoire.
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Bergdorf Goodman drives in-store traffic via mobile ads
Bergdorf Goodman is attempting to drive foot traffic to its retail stores through a display ad via the WeatherBug mobile Web site and application.
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Hugo Boss promotes fashion show via social media push
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.
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Versace, Burberry, Facebook and Twitter – News briefs
Miss January Jones new face of Versace; Burberry bid talk continues despite price label; Facebook, Twitter: new roadmap for high-end travel; Luxury shoppers are making a comeback.
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