Bentley showcases GT via first model-specific app – Luxury Daily

55pc luxury spending now experiential purchases: BCG
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.
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Rebecca Minkoff sees 100pc spring shoe sale growth due to Instagram: cofounder
NEW YORK – Accessories label Rebecca Minkoff has seen extravagant growth in its shoe sales due largely to its participation in photo-sharing application Instagram, according to the company cofounder at the Fairchild Fashion Media Footwear News Summit 2012.
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Burberry adds shoppable video to multichannel autumn campaign
British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.
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3 best-practice tips for cultivating a footwear brand: FN summit panelist
NEW YORK – Creating a brand story, allowing a certain amount of self-management for employees and giving back are the three key steps to building a successful brand, according to a speaker at Fairchild Fashion Media’s Footwear News Summit 2012.
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Bentley showcases GT via first model-specific app
British automaker Bentley Motors released its first iPad application dedicated to its Continental GT and GTC models that lets users design their own vehicles and shows history via films, photography and stories.
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Only 22pc footwear brands have good grasp of digital channels: report
NEW YORK – Only 22 percent of footwear brands strongly agree that their senior managers have a good grasp on the potential of digital channels for their organizations, according to a research session at Fairchild Fashion Media’s Footwear News Summit 2012.
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BMW, Google, Jones Group and Brian Atwood – News briefs
Today in luxury marketing – Luxury carmaker BMW tries Apple approach to sales; Google readies new local-ad assault; Jones Group buys Brian Atwood; Gaultier to skip men’s fashion week.
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FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms
Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.
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