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Bentley offers virtual test drive in app update – Luxury Daily

Burberry fetes largest Asia-Pacific store via 4D spectacle
Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.
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34pc most affluent US consumers to spend more: study
Approximately 60 percent of the nation’s most-affluent and young consumers are optimistic about their personal wealth, likely an indication that they will start to spend more, according to the March Mendelsohn Affluent Barometer.
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Prada shares digital art to draw eyes to collection
Prada is creating a sense of mystery surrounding its latest campaign that features products from its spring/summer 2012 collections in digital drawings and animations that the Italian fashion label is sharing on a microsite and social media.
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Robb Report taps lifestyle, hospitality ads to promote summer travel
CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.
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Bentley offers virtual test drive in app update
British automaker Bentley Motors updated its vehicle offerings on the Sports Car Challenge application to include its Bentley Continental GT V8 that allows iPad users to virtually test drive the model.
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Wolf unleashes multichannel campaign to connect products, lifestyle
Wolf Appliances is looking to push its products and services to the front of consumers’ minds with its newest multichannel campaign called The Wolf Cooking Credo via print and digital efforts.
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PPR, Isabel Marant and Dolce & Gabbana – News briefs
Today in luxury marketing – PPR first-quarter sales up 15.4 percent; Isabel Marant designed a watch; Monica Bellucci is new face of Dolce & Gabbana; Virgin Atlantic out-swanks itself with new luxury suite.
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Privacy versus data and building consumer trust
We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven’t solved our digital angst on the PC?
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Understanding mobile downloads: Tracking conversions and solving the download lag
Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.
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