Bell & Ross enhances static ad through QR code content – Luxury Daily

Ferragamo solidifies brand legacy through protective, philanthropic foundation
Footwear label Salvatore Ferragamo is looking to protect its brand legacy, raise public awareness of its values and fuel future talent through a new foundation called Fondazione Ferragamo.
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Zegna restructures Web strategy to reach global audience
Menswear label Ermenegildo Zegna is overhauling its digital strategy to combine content and commerce and offer a seamless Web experience to consumers in all global markets.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Maserati propels brand with title sponsorship of US Open Polo Championships
Italian automaker Maserati is propelling the brand with its title sponsorship of the United States Polo Association’s U.S. Open Polo Championships at the International Polo Club in Palm Beach, FL.
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Bell & Ross enhances static ad through QR code content
Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site.
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How Le Bristol Paris found its place in the fashion world
Leading Hotels of the World’s Hotel Le Bristol Paris is finding its place in the fashion world by offering themed events and boosting foot traffic during Paris Fashion Week.
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Bloomingdale’s eyes young demographic via spring 2013 catalog
Department store chain Bloomingdale’s is aiming at young, affluent shoppers with its spring 2013 catalog that was mailed out to its customer list.
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Hermès, Gucci, Harry Winston and Tumi – News briefs
Today in luxury marketing – Hermès sales in China rise 30pc; Patrizio di Marco touts Gucci potential; Harry Winston luxury brand sale to Swatch Group expected to close March 26; Tumi profit forecast disappoints Wall Street.
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Top 5 differences between China and Brazil
With Chinese New Year – the Year of the Snake – and Carnivale both happening last month, I wanted to offer a few viewpoints on these two very hot countries: China and Brazil.
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QR codes: The key to loyalty and payments?
There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
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