Barneys, Trump up engagement through interactive mobile ads – Luxury Daily

Mercedes-Benz aims at teens, parents through free driver education
German automaker Mercedes-Benz is offering free programs during National Distracted Driving Month for teens and their parents in the Los Angeles area through the brand’s official driving school.
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Michael Kors celebrates Facebook milestone through Timeline shift
Fashion label Michael Kors is celebrating 1 million Facebook fans by revamping its page to Timeline, showing off brand and designer history, a curated video and dedicated social media components.
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Leading Hotels of the World draws attention to independents through multichannel summer packages
Luxury hospitality organization Leading Hotels of the World is using a combination of traditional and digital advertising tactics to spark interest in its new themed travel packages and Golf Society membership.
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Calls to action imperative for email subject lines
Luxury marketers must create compelling subject lines with calls to action and personalized wording in their email campaigns at a time when consumers are bombarded with digital content.
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Barneys, Trump up engagement through interactive mobile ads
Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.
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Luxury automakers, BRIC markets and yachting – News briefs
Today in luxury marketing – U.S. luxury car sales accelerate; China’s emerging middle boosting luxury growth; BRICs vow to lessen dollar dependence; Yachting is Shanghai’s next luxury trend.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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