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Barneys tries for mcommerce in Vanity Fair mobile ads – Luxury Daily

How luxury brands can leverage holiday-focused social media campaigns
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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Barneys tries for mcommerce in Vanity Fair mobile ads
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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John Walker & Sons targets young millionaires in Asia-Pacific yacht tour
Scottish brand John Walker & Sons is inviting select guests in Asia-Pacific onboard a branded yacht to partake in activities that will explore the history of the brand and showcase the new triple malt John Walker & Sons Odyssey.
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Controversy brewing over responsive Web design
There is an ongoing love/hate relationship with responsive Web design. Although the technology offers marketers many opportunities, not all consumer behavior is the same and specific functionality should be dovetailed for individual device and user interaction mediums.
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Personalization is core to the future of mobile search
As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.
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Michael Kors, Richemont, Saks, Nordstrom and Selfridges – News briefs
Today in luxury marketing – Michael Kors’ lifted forecast defies fears of luxury slowdown; Richemont to buy U.S. luxury firm Peter Millar; New luxury mall featuring Nordstrom, Saks Fifth Avenue to be built in Puerto Rico; Robbed Selfridges watch concession to re-open.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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When mobile leads your business instead of lagging behind
At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.
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